Interesting...

That’s what I told my audience last week at the Inbound Marketing Summit held at Gillette Stadium in Foxborough, Massachusetts. The distance to your customer is nil because the wave of new social technologies — blogs, Twitter, Facebook, YouTube, etc. — has made it so easy, even frictionless, for customers to find out about your company, talk about it, and let you know what they think about it. We can fear this revolution, or we can embrace it as a chance to get back to our honorable roots as merchants, creating customers by discovering what they really value and then giving it to them.

Have you ever wondered what your Tweeps are like in real life (IRL)?  Ever wondered if they really look like their avatars?   Why not host a TweetUp!  No matter where you live or what you do there are others on Twitter nearby and there’s nothing quite like meeting your favorite Tweeps in real life (IRL).    Just ask @RobinWalker or @MisterNoodle…I hugged them when I met them at a TweetUp.  Besides hugs you may also find job leads, sales leads, new connections, and folks with whom you can barter entrepreneurial services…I know I did.  So what’s stopping you?

We should not have to do a “search”… on our search results.

In order to understand what a user is really looking for, we need to use a system where you ask real questions to get real answers. We need to use commonsense reasoning, looking at natural language processing and the inflection and semantics. If a system looks at all of the information available and digests its full meaning, it can take that semantic understanding and match it to the users’ meaning to produce results that make sense – the first time.

Many marketers employ a wide range of effective approaches while, despite the super-sized growth, others have not yet leveraged social media. Consider these 12 ways companies leverage social media to build relationships and drive sales:

They say that anyone could pick up a camera and start taking beautiful photographs, as long as the camera that they used is an utmost quality type. I tend to disagree. While there are apparently born gifted photographers, many have to gone through countless years of learning and hardship to achieve a remarkable standard in photography.

Why should I or my company participate in social media? That´s a question many are asking themselves these days. Isn´t it just rants and trouble? Is it really worth the risk or should I rather just leave it? Well, even though you decide not to take part in social media, your brand and reputation will. So if those matter to you, you should seriously consider a social marketing strategy.

How many times are you hearing the question, “Why should I engage in social media?” during your work week?