Eight Things to Have Figured Out Before You Meet Your Designer | Grow Smart Business - Small Business Success Index
I was talking with Steven Fisher about a few projects we’ve been working on. We realized that most people who start projects haven’t fully planned out what they might need before sitting down with a designer. This, inevitably, ends in the client, the designer, or both frustrated and annoyed with the process/project. This also usually results in the client not jazzed enough about the final product to want to market it effectively or the final product not being the best it could.
Now there are a ton of reasons why this doesn’t happen, but the most consistent, from what I can see, is just lack of education on the process. To elevate that, I’ve come up with the eight things I’ve seen that clients can think about prior to starting a project. Having most of these prepared, or planned for, a client and designer might find that they both get everything they need from the project.